Generate Real Estate Leads Easily With These Tips

Tips to Generate Real Estate Leads

The generation of real estate leads has gone digital. You might feel overwhelmed with different lead generation tools and some mobile marketing apps. So, how can you decide which tools to add to your strategy on lead generation to attract or nurture potential prospects?

Concentrate your core strategy on the basics of real estate marketing. Methods that are tried and true are ageless and should still be part of your plan, even if they are dressed up for digital consumers.

Video

It’s worth investing in high-quality professional videos to showcase yourself as a real estate agent. Buying a house is often the most significant purchase an individual will make in their time, and they like to work with the one who heights they trust, like personality and authenticity. They’re also looking to see if you’re the agent they want to work with, so make sure to put your best face forward. Some agents create YouTube videos to show expertise and knowledge blended with their relatable and honest style. Videos may humanize an individual much more than the static site profile. Numerous realtors showcase the area’s beauty they specialize in on videos. Videos also bring a high ROI and have proven to be an essential marketing technique to generate leads.

Client Testimonials

You cannot beat a passionate, heartfelt statement from satisfied clients. Reviews and testimonials must be part of your presence online. Video testimonials are perfect so potential sellers and buyers can resonate with that individual. If you do not have video capability, there are many ways to show your happy customers. Make a page on your social media or website to share testimonials and share them on more important sites. Sellers and buyers will appreciate the customer’s honesty and have a high probability of reaching out.

Social Media

It is highly recommended to use social media. Facebook is one of the most dominant communication forms globally, and paid ad platforms are cost-effective ways to generate some real estate leads. Use this when targeting your core demographic. Most marketers include Facebook strategies in marketing plans, and you should also. It is a worthwhile, practical advertising investment that would pay off when generating new leads. Although you do not spend money on the ads, you may still improve the generation of leaders on Facebook with fresh content, engagement, and optimization.

Real Estate Lead Capture Forms

Most people used to look for homes for sale in a newspaper, yet now many consumers start their home search over the internet. Having some forms on your site for lead generation is an excellent way to bring in new business. It’s one of the best lead-generating strategies, yet never forget to ensure that your site is fresh and updated so people would keep visiting and you can boost your repeat traffic.

Blog

It can improve your online presence and show your expertise as a real estate agent. Use this to communicate your grasp of everything related to real estate consistently. Never forget to end your blog with a compelling call to action. Fill out the form for lead generation or make phone calls.

8 Benefits of Having a Real Estate Website

Real Estate Website Benefits

Whether you are old school or on the cutting edge of technology in your dynamic real estate business, everyone needs a website in this day and age. A real estate website has many benefits, and the risks of getting left behind without one are genuine. So, what exactly are these benefits? Read on for a brief sample.

1- Build a Strong Web Presence
Get found easier and instantly via Google searches or links on other sites. Have your office’s address, phone number, e-mail address, logo, current listings, and specialization displayed at the click of a mouse. Show up in more places, under more categories, and associated with specific strategic keywords. If you combine your real estate website with the rest of a comprehensive marketing campaign, people can find you in so many different ways; your business will be hard to miss!

Create a listing on Google My Business for area-specific local listings. You can select who sees you first, depending on where they live.

2- Generate More Leads
This is a no-brainer. Gone are the days of paying thousands of dollars for Yellow Pages ads and highway billboards, hoping enough people will see it and call your office. Do you also want to pay someone to answer your phone full-time and rely on methods the average client no longer uses? Your real estate website is like your modern-day “head office.” This should be the first and most important place your potential clients find you, and if you use an online form to collect client info, then the real estate leads are immediate, accessible, and warm. A website can also serve as the place where you direct clients to your social media, or vice versa, and have the public sign up for your impactful newsletter for regular announcements.

You’ll also now have a thorough database of potential client info for ongoing listings distribution or announcements.

3- Provide More Exposure to Your Properties
The bulk of a real estate website should be dedicated to property descriptions. This is the opportunity to display full-detail descriptions, brilliant digital photography, and 360-degree virtual tours. You can use as much or as little space as you like, provide clickable links, and make it a more interactive experience for the visitor. The listing created on your real estate website can also be shared (for free) via external links to your social media pages, other real estate websites, community websites, or anywhere else your marketing efforts lead you.

Again, gone are the days of paying for paper advertising in a weekly or monthly magazine with black and white photos, lost among thousands of other listings in the same book. This isn’t effective anymore and can even be a waste of money.

4- Tell Them More About You
A real estate website is the perfect place for potential clients can learn more about you as a professional. This is more important in real estate than almost any other service business. Talk about and splash photos displaying awards you have won, events you participate in, community involvement, and your background and qualifications. When people get to know you this way (as an individual), they get to like you and trust you. This complements your social media and other real estate marketing strategies perfectly.

5- Tell Them About Your Business
Why wait for a local journalist to write an article about you in the paper or local magazine? Want to be known and respected in the local community? Modern technology puts the power back into your hands. Put the information out yourself, and draw readers to see it through strategic web techniques.

For no extra cost, you can regularly publish and update details such as the regions you work in, your years of experience, and areas of real estate expertise. Do you have a knowledgeable team? Are you influential in a hot part of town? Do you specialize in condos, revenue properties, or commercial buildings? Put that out there, forever and visible to the entire world. Include high-definition photography and videos to reinforce the message and make a solid first impression they won’t forget.

6- Create a Brand for Your Practice
If you’ve never succeeded in transforming yourself (and your practice) into a brand or maybe never thought about it, this is the way. Think about your area’s biggest, most successful, “celebrity” real estate brokers. They are household names, aren’t they? The public is familiar with their terms and faces, as they know the name of the local grocery store, florist, or school. Top-of-mind awareness is ultra important in any business.

Think about it. Your picture is everywhere; a logo people will remember, a slogan that rolls off the tongue. A properly executed real estate website can begin this process and position you and your agency as the brand of choice in your local market.

7- Use It as Part of Your Listing Presentation
A listing presentation is what an agent shows to the home seller to convince them they are qualified to sell their home. It usually includes stats, a marketing strategy, pricing, relevant experience, and the added value the agent brings to get the job done. You save time and effort if much of this information is already on your website. Maybe your potential seller already saw many of these details and is already impressed by you before placing the first call.

8- Exchange Information More Easily
No need for potential new clients to call and wait to speak to your receptionist. This small gesture alone can turn off the ultra-busy and impatient 25 to 50-year-old shopper, who is used to instantaneously having questions answered. No more need to set up an appointment, drive to meet each other, and invest time just for some initial “this is how we work” info. All this can be accomplished with a few short lines on your real estate website, which people can read within seconds and move on to the next step.

No need for clients to wait for a form to arrive by fax, or stay on the phone during business hours, to fill in their info.

This also allows existing and potential clients to provide feedback in an open forum, so you know what they’re looking for. All this can be done seven days a week, 24 hours a day, and not just during your office hours (when potential clients themselves are most busy).

What Could You Possibly Put On Your Real Estate Blog

Real Estate Blog Ideas

Are you running out of creative juice for your needed daily or weekly blog? Do you have some repetitions just after two months or so? If you are in this situation, you’re probably thinking of sustaining readership by writing ideas or topics that will entice readers to follow you. Here are some cases you can write about for the following few days.

Local activities which kids and teenagers would probably ask permission from their parents to join. Every community conducts activities for children and teenagers. These activities are geared to enrich the knowledge and skills of the participants. Most of them are conducted during the summer months. But some activities are also conducted during the other months of the year. These activities include art workshops, sports clinics, dance competitions, and talent shows.

Current news in your local community and even important events of the nation. News affects all. Whatever is happening in the community and the country impacts everybody. Discuss how these events can affect the families and individuals in the community. Assert your point. Give insights on how these events can shape the local real estate industry.

Present places of interest to your readers. Make your real estate blog a reference for readers to familiarize themselves with the community’s various exciting places. Let your writings take them to the best restaurants, entertainment hubs, museums, shopping destinations, and tourist spots. These local crowd drawers deserve to have their spotlights on your blog. It will also help if you’ll notify merchants, establishments, or entities which you’ll mention in your writing. Through this, you are getting them fueled to share your reports on their respective platforms. This will eventually increase redirects from their spaces to yours.

Dissect local market studies. Different studies present various insights. They send signals to buyers and sellers alike. Present statistics, data, and other information which will be valuable and influential to the decisions of your readers. Will this month be good for buying a house? Will next month see home prices increasing, at least for your market?

Give tips, suggestions, and advice. Your blog can also serve as a communication line between you and your readers. Engage them in your posts through tips about home staging. Suggest ways on how they can better rearrange the room of their sons or daughters. Advise on how to deal with noisy neighbors. There are plenty of topics for your expert opinion and advice.

Your Online Reviews Can Make or Break Your Real Estate Deals

Real Estate Online Reviews

If you want to purchase a product different companies offer, how would you decide who to buy it from? If you are like most of us, you would pick up your smartphone, read online reviews about each company, and decide based on those reviews. Well, the same goes for anybody who will possibly use your real estate services.

With the internet and technology making it easy and quick to access information about anybody, your potential clients will search for reviews on you. The reviews and testimonials they find online could be the difference between getting new clients or losing them to someone else.

Get a Testimonial From Your Client After Every Closing
After every closing, you must obtain a testimonial if your clients are happy with your real estate services. Typically, the closing time is a happy time for the client and, therefore, a perfect time to ask for a testimonial. It is always harder to obtain that testimonial later down the road.

Tell your clients that it could be short and be a few sentences. Many don’t like writing long reviews and may not give you one because of that. A short testimonial that’s to the point is just as effective.

Take a Picture With Your Client In Front of the Property
Along with asking for a testimonial at closing, you should take a picture with your clients. It is always preferred to take a shot at the property. A compelling vision is to take a picture in front of the property while your clients hold the SOLD sign or the keys. The image can be taken when you meet your client at the property to deliver the keys.

Displaying Your Testimonials on Your Real Estate Website
Your real estate agent website is the most important place to display your reviews and testimonials. Your real estate agent website is typically ranked higher in search engine results than your Facebook page and profile pages on Zillow, Trulia, realtor.com, and other prominent real estate marketplace websites. Therefore, you’ll want to display your testimonials on your agent’s website.

It would be best if you had testimonials visible on your homepage, along with a separate page that displays all of your testimonials. Your real estate agent website platform should contain an interface that allows you to enter reviews, testimonials, and pictures of your clients.

Post to Facebook
Anyone looking online for reviews about you will most likely land on your Facebook page. Therefore, creating a “Just Sold” post after every closing is significant. The post should contain the testimonial by your client AND the picture you took with them in front of the property. Be consistent and do this every time you close on a property.

Ask Clients to Submit a Review on Zillow, Trulia, and realtor.com
Anybody looking for online reviews about you will likely end up on Zillow, Trulia, and realtor.com. All these sites accept checks, and you must build up the number of reviews and ratings on these large marketplace real estate websites.

Your clients submit the review from your profile page on each site. A client can submit a review by clicking the “Submit Review” button on your profile page. To make it easier for your clients, email links to your Zillow, Trulia, and realtor.com profile pages.

Real Estate Advertising Ideas – 5 Unique Advertising Options

Real Estate Advertising Ideas

When building customer-base for real estate, success is not an overnight feat. It will involve a lot of hard work. Letting other people know of your business or about the property you sell does not totally mean that you have to place lots of text-based ads all over. You have to be creative to excite your potential buyers. Here are some tips for your next real estate advertising goal.

Create a video walk through of the house. Take advantage of the technology offered by smartphones and drones. Using them plus your creativity, you can shoot at different parts of the house to present realistic view of what you are selling.
Build free offers to collect email addresses. If you are observant, you probably can see that a lot of websites and blogs have pop-ups offering free trials, free newsletters, pdf downloads of articles, and a lot more. By simply filling out the electronic forms, users can give you email addresses which you can later use to send out your offers of real estate properties being sold.
Be a resource person for local TV networks and radio stations. By being an expert person on real estate, you can actually gain the attention of local TV networks and radio stations. It’s like applying for a job but if you’re able to hook with them, you will have a great venue to advertise the properties in your portfolio. You can email them to send either a letter stating your endeavor or a short video presenting yourself as an expert and willing to be their resource person on subjects related to real estate.
Take advantage of the trending internet memes. Admit it or not, you are also among the bunch of internet users who are enthused with the trending memes we see. They carry a range of graphics ranging from animation characters, Hollywood stars, animals, and a lot more. Depending on the graphics and the texts that go with them, they become instruments to send-off messages to those who see them. With this said, then you can have memes that actually persuade people to buy the property you are selling or call them to action to avail your services as a real estate agent.
Have video testimonials done by previous clients. Go beyond the usual testimonials which are fully textual and placed on specific sections of the website or blog. Instead, ask for video testimonials from your past clients. Aside from presenting their real experiences, you present real people to potential customers.
Go unique. Go beyond the usual. Exhaust your creative juice to excite your clients. Real estate marketing is tasking and will need you to work your way to become a brand and an authority.

5 Key Steps To A More Effective, Successful, Open House

Successful Open House

Although some believe holding an Open House is critical to the sale of a house, in reality, it is just one component in an overall marketing/ selling plan and system. While nearly every real estate agent conducts these events, their value often substantially differs, depending on how they are used and run. With that in mind, this article will attempt to briefly consider, examine, review, and discuss five essential vital steps to make them as successful as they might be. Unless/ until these are done effectively and efficiently, there is the risk that they are wasted in terms of time, money, effort, energy, and potential results.

1. Marketing/ promoting: The best results come from determining the best approach/ way to market and encourage them. Which advertising media might make the most sense for this particular property? Why do you believe so? How will you achieve the most bang – for – the – buck? Start by identifying the niche, if any, this House and property fit best, and then investigate the best options to attract the right, qualified potential buyers. While everyone wants a big crowd to be attracted to their Open House, unless/ until it is predominantly genuine buyers rather than House – hunters, you will probably not achieve the most desirable objective.

2. Greeting/ welcoming: You only get one chance to make a first impression. This adage is valid for the house/ property regarding curb appeal, staging, eliminating odors/ clutter, and other negatives. It is also true of the agent conducting it and how he greets and meets people at the door, whether they feel welcome and appreciated, and directs them forward.

3. Sign-in: You won’t be able to follow – through effectively until/ unless you get as much information, as possible, about everyone who attends. While I prefer to get them to sign – in via a digital tablet, at least it’s essential. At least get them to do it manually. How can you follow – up if you don’t have this? When you use a digital program/ application, you can streamline the process by automatically transmitting follow-up emails immediately.

4. Show/ Questions and Answers: How well you show the House often depends on how comfortably you welcome and encourage questions with genuine empathy and the thoroughness of your answers/ responses.

5. Follow-up: A real estate agent should consider an Open House as marketing for the subject House and you as an agent. Will you stand – out from the crowd by being proactive? Use the opportunity to follow – up on selling this property and make appointments to show other houses to those who aren’t interested.

Open – houses require much care, attention, time, effort, and expenditure. Doesn’t getting them the most bang for the buck make sense?