Your Online Reviews Can Make or Break Your Real Estate Deals

Real Estate Online Reviews

If you want to purchase a product different companies offer, how would you decide who to buy it from? If you are like most of us, you would pick up your smartphone, read online reviews about each company, and decide based on those reviews. Well, the same goes for anybody who will possibly use your real estate services.

With the internet and technology making it easy and quick to access information about anybody, your potential clients will search for reviews on you. The reviews and testimonials they find online could be the difference between getting new clients or losing them to someone else.

Get a Testimonial From Your Client After Every Closing
After every closing, you must obtain a testimonial if your clients are happy with your real estate services. Typically, the closing time is a happy time for the client and, therefore, a perfect time to ask for a testimonial. It is always harder to obtain that testimonial later down the road.

Tell your clients that it could be short and be a few sentences. Many don’t like writing long reviews and may not give you one because of that. A short testimonial that’s to the point is just as effective.

Take a Picture With Your Client In Front of the Property
Along with asking for a testimonial at closing, you should take a picture with your clients. It is always preferred to take a shot at the property. A compelling vision is to take a picture in front of the property while your clients hold the SOLD sign or the keys. The image can be taken when you meet your client at the property to deliver the keys.

Displaying Your Testimonials on Your Real Estate Website
Your real estate agent website is the most important place to display your reviews and testimonials. Your real estate agent website is typically ranked higher in search engine results than your Facebook page and profile pages on Zillow, Trulia,, and other prominent real estate marketplace websites. Therefore, you’ll want to display your testimonials on your agent’s website.

It would be best if you had testimonials visible on your homepage, along with a separate page that displays all of your testimonials. Your real estate agent website platform should contain an interface that allows you to enter reviews, testimonials, and pictures of your clients.

Post to Facebook
Anyone looking online for reviews about you will most likely land on your Facebook page. Therefore, creating a “Just Sold” post after every closing is significant. The post should contain the testimonial by your client AND the picture you took with them in front of the property. Be consistent and do this every time you close on a property.

Ask Clients to Submit a Review on Zillow, Trulia, and
Anybody looking for online reviews about you will likely end up on Zillow, Trulia, and All these sites accept checks, and you must build up the number of reviews and ratings on these large marketplace real estate websites.

Your clients submit the review from your profile page on each site. A client can submit a review by clicking the “Submit Review” button on your profile page. To make it easier for your clients, email links to your Zillow, Trulia, and profile pages.

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